GOOGLE
DATA STUDIO
Free, Easy, and Powerful Data Visualization tool for Analysts and Marketers
18-19 May 2022 | 2PM – 5PM
Training Overview
As marketers and analysts, we spend all day looking at data. Visualization tools today are powerful to help gain insights. Google Data Studio is a powerful and free tool that:
- Imports data sources through over 160 connectors including Google Analytics, Adwords, Google Marketing Cloud, common relational database platforms and Facebook Ads/Insights.
- It allows easy drag and drop construction of charts with drill-downs and filters.
- Allows simple query extraction and analysis without knowing SQL (Structured Query Language).
Why Should You Use It?
- You are an Analyst, Marketer or
- You want to create more influence at your company.
- You want managers and other teams to truly listen to your business insights.
- You work with clients and would like to streamline reporting.
- You want to gain marketable business skills (every business needs useful data and insights).
- You work with digital analytics data in any capacity and would like to get more value out of it.
- You manage spend on paid search or social media platforms to drive traffic to your site.
- You are a Marketer who wants to improve your data presentation skills.
- You are a Business Owner who wants to improve your bottom line.
- You’ve spent time visualizing data in other systems like R, Excel, or other BI tools.